deus ajuda quem madruga
Estudo das feiras livres de São Paulo, sob a ótica do design gráfico como projeto de conclusão de curso da categoria experimental, na ESPM-SP. Foi desenvolvido com a designer Luisa Prat, sob orientação de Daniel Trench.
O projeto consiste em uma imersão no universo da feira a fim de entender seu funcionamento, estrutura e, principalmente, sua comunicação. Após um ano de estudo de campo, composto por uma série de ações envolvendo os feirantes e os consumidores, foram criados seis experimentos: jornal impresso, avental com a rotina dos feirantes da barraca TK Pescados, fitinhas com frases de corredor, bandejas com passo a passo dos peixeiros e sacolas com curiosidades sobre a feira.
O projeto ganhou o prêmio Emilie Chamie de melhor TCC do ano na categoria experimental e teve o jornal selecionado para a 12ª Bienal de Design Gráfico.
ESPM, 2015
Final Assignment for the Graphic Design Course at ESPM – SP. The assignment was about the street farmer’s markets in the city of Sao Paulo. The study was developed in partnership with Luisa Prat and was supervised by Daniel Trench. We did some research of São Paulo’s street farmer’s markets looking at them from the graphic design lens studying their functionality, structure but specially what and how they communicate with the audience. After a year, we carried-out six experiments in which both customers and sellers were subjects of study. Those were a printed newspaper, an apron with daily routine of the market sellers, some strips with popular sayings people use every day, trays with the steps on how to clean the fish and bags with general information and curiosities about the markets as well as interviews with the market sellers.
The project was awarded the Emilie Chamie prize for best experimental project of the year and our newspaper was selected to compose the catalogue of the 12th Bienal of Graphic Design.
ESPM, 2015
